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Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und…
Kobo ebook | German

|This title releases December 1, 2017

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Dieses Buch erklärt anwendungsorientiert und spannend zu lesen, wie das Prinzip Storytelling funktioniert und warum es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen muss und wird. Mit zahlreichen Praxisbeispielen und wirksamen…
21st Century Secrets to Effective PR
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|October 4, 2017

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The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by.…
Crisis Communication in Canada
Kobo ebook

|October 25, 2017

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
Bürgerkommunikation auf Augenhöhe: Wie Behörden und öffentliche Verwaltung verständlich…

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Dieses Buch zeigt, wie Behörden und Verwaltungen verständlich, respektvoll und zielführend mit den Bürgern ihrer Stadt oder Gemeinde kommunizieren können. Die Autoren geben wertvolle Denkanstöße, um den Dialog von Grund auf zu verbessern und auf Augenhöhe zu…
Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to…
Storytelling: Geschichten für das Marketing und die PR-Arbeit entwickeln

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Regeln für packende Geschichten, die Kunden faszinieren und über die sie gerne sprechen Menschen wenden sich gerne Geschichten zu. Geschichten sind spannend, sie überraschen und faszinieren, bringen uns zum Träumen, zum Lachen oder zum Weinen; Geschichten…
L'organisation d'un événement: Guide pratique
Kobo ebook | French

|April 22, 2011

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Organiser un événement, petit ou grand, n'est pas une mince tâche et vous devrez tenir compte de milliers de détails tout au long de sa mise sur pied. Ce livre est un guide pratique qui vous accompagnera, étape par étape, dans le processus d'organisation d'un…
Les expositions internationales, un univers de communication: Meilleures pratiques de communication…

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Partout dans le monde, les organisateurs de grands événements et les communicateurs doivent aujourd’hui relever des défis qui s’apparentent à la mise sur pied d’une exposition internationale: développer un projet d’envergure, éducatif, divertissant et unique;…
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts…
Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation: Revisiting…

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Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand…
Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly…

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Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can…
EVENTS²: How to organize a successful event?

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EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host…
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