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Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand…

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It is no secret that blogs have changed the media landscape over the past decade, and there are no indications of this slowing any time soon. Whatever your age, interests or expertise there is a blog out there that will be right up your alley, and whether you are…

Kobo ebook | Dutch

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Een boze tweet of een vernietigende reactie op Facebook en je reputatie staat op het spel. Met de opkomst van internet en sociale media klinkt het klagen van kritische klanten steeds luider. Met hun nieuw verworven macht pikken ontevreden klanten steeds minder:…

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Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can…

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Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince…

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Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an…

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EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host…

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts…

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It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release ,…

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IN THIS BOOK YOU WILL DISCOVER... Why the ability to communicate in public is critical to your success. The essential skills all successful speakers have in common. How to overcome fear and project confidence to your audience. How to plan and structure a…

Kobo ebook | Spanish

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• Los eventos son servicios • El planeamiento estratégico y operativo • Segmentación del mercado • Investigando nuestro mercado • Producto/Servicio • Plaza • Precio • Promoción y comunicación • Cómo ser exitoso.

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Quels sont les liens de dépendance entre les médias et les pouvoirs politiques et économiques? Quel est le rôle politique des médias? En complet porte-à-faux avec le discours romantique du journaliste valeureux et prêt à défendre la vérité, on le retrouve ici…