We found 15 results for “


Showing 1 - 12 of 15 Results

Available for download

Not available in stores

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can…

Kobo ebook

$21.59 online

$27.99

save 22%

Available for download

Not available in stores

Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince…

Available for download

Not available in stores

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts…

Available for download

Not available in stores

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can…

Available for download

Not available in stores

Addresses the top 100 consultancy & education forum questions with tips & success factors to understand, implement & exploit Viral Internet Business Marketing tools via email, free social networks, the blogosphere & more.

Available for download

Not available in stores

Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand…

Available for download

Not available in stores

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host…

Available for download

Not available in stores

Quels sont les liens de dépendance entre les médias et les pouvoirs politiques et économiques? Quel est le rôle politique des médias? En complet porte-à-faux avec le discours romantique du journaliste valeureux et prêt à défendre la vérité, on le retrouve ici…

Kobo ebook | Spanish

$23.18

Available for download

Not available in stores

• Los eventos son servicios • El planeamiento estratégico y operativo • Segmentación del mercado • Investigando nuestro mercado • Producto/Servicio • Plaza • Precio • Promoción y comunicación • Cómo ser exitoso.

Kobo ebook

$23.29 online

$30.13

save 22%

Available for download

Not available in stores

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database…

Kobo ebook

$23.93

Available for download

Not available in stores

IN THIS BOOK YOU WILL DISCOVER... Why the ability to communicate in public is critical to your success. The essential skills all successful speakers have in common. How to overcome fear and project confidence to your audience. How to plan and structure a…

Kobo ebook

$20.19 online

$26.13

save 22%

Available for download

Not available in stores

Inside information and tips on how to find new, targeted prospects for your business by getting free publicity from radio, TV, newspapers and magazines. This is a step-by-step, "by the numbers" guide for small business owners, entrepreneurs, authors, speakers,…