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Perfect

|This title releases September 12, 2017

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"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital…

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Extraordinary PR, Ordinary Budget A Strategy Guide Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jennifer R.…

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PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons,…
Hardcover

|February 19, 2009

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Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to…

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Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious…

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Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand…
Kobo ebook

|April 3, 2017

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to…

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Regeln für packende Geschichten, die Kunden faszinieren und über die sie gerne sprechen Menschen wenden sich gerne Geschichten zu. Geschichten sind spannend, sie überraschen und faszinieren, bringen uns zum Träumen, zum Lachen oder zum Weinen; Geschichten…
Hardcover

|October 21, 2015

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In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the…

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Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido. Es esencial tener un discurso perfecto- para obtener el mensaje correcto a la persona…

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Quels sont les liens de dépendance entre les médias et les pouvoirs politiques et économiques? Quel est le rôle politique des médias? En complet porte-à-faux avec le discours romantique du journaliste valeureux et prêt à défendre la vérité, on le retrouve ici…
Kobo ebook

|August 6, 2010

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database…