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With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology.…
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Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to…

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"PR is about managing the flow of information between you (or your business) and the public. That's all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others."…
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Inside information and tips on how to find new, targeted prospects for your business by getting free publicity from radio, TV, newspapers and magazines. This is a step-by-step, "by the numbers" guide for small business owners, entrepreneurs, authors, speakers,…

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PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons,…

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"Excellent advice."-- Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now,…

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EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host…
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Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and don'ts of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has…
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For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don?t need a multi-million dollar budget to have a successful public relations program. The key is to…

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Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better…
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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database…

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Terrie Williams, president of the renowned public relations agency that bears her name, tells her extraordinary story, and shares simple and inspiring strategies anyone can use to achieve their goals and dreams.