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Pitch Perfect: How To Say It Right The First Time, Every Time
Hardcover

|April 1, 2014

$24.73 online

$34.99

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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and…
Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game

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Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious…
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking…
PR Therapy: Ignite Your Passion for Promoting Your Products, Services, and Even Yourself!

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Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity--"What if I am too late? What if no one likes my product? How…
Extraordinary Pr, Ordinary Budget: A Step-by-step Guide

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Extraordinary PR, Ordinary Budget A Strategy Guide Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jennifer R.…
Guerrilla Pr Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In…

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"Excellent advice."-- Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now,…
Masters of Disaster: The Ten Commandments of Damage Control
Paperback

|March 4, 2014

$23.12 online

$26.99

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Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed,…
Myths Of Pr: All Publicity Is Good Publicity And Other Popular Misconceptions

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to…
Hardball PR: How to Get Tough with Predatory Journalists Who Threaten Your Corporation

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To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to…
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of…

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Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to…
Discurso perfecto: Cómo decir las cosas bien de entrada en todas las ocasiones

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Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido. Es esencial tener un discurso perfecto- para obtener el mensaje correcto a la persona…
Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und…
Kobo ebook | German

|This title releases December 1, 2017

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$27.53

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Dieses Buch erklärt anwendungsorientiert und spannend zu lesen, wie das Prinzip Storytelling funktioniert und warum es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen muss und wird. Mit zahlreichen Praxisbeispielen und wirksamen…
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