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The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
Hardcover

|This title releases January 8, 2018

$29.70 online

$32.99

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In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision--or one bad tweet--can destroy a good reputation. Beloved celebrities can become pariahs. Ordinary people can become infamous. If you get caught up in…
For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public…

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It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate…
Straight Talk About Public Relations: What You Think You Know Is Wrong

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Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their…
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound
Hardcover

|This title releases April 23, 2018

$26.70 online

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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants…
Behind The Red Door: Unlock Your Advocacy Influence And Success
Hardcover

|June 1, 2016

$28.92 online

$32.50

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Unlock Your Influence and Success Eye-catching, bold, and welcoming: a red door is all of these things. But is your organization reflective of such traits? Karen Moore, founder and CEO of Moore Communications Group, is redefining advocacy and can help you…
All the Public Relations You Need to Know to Run a Company Successfully!
Hardcover

|November 25, 2002

$27.38 online

$29.95

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Most of what CEO's know about public relations isn
LEADING THE NARRATIVE: The Case for Strategic Communicaton
Hardcover

|December 15, 2011

$28.18 online

$31.25

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The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis…
PR 2.0: New Media, New Tools, New Audiences

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Praise for PR 2.0   “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in…