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The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business]…

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It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate…

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With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology.…

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Der heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen. Wie Sie aus gewohnten Kommunikationsmustern ausbrechen und neue Kanäle zu Ihren Zielgruppen…

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Paperback | French

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Praise for PR 2.0   “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in…

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" The recent rash of corporate scandals - and the ensuing financial ruin of companies and their stockholders - proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must…

Kobo ebook | German

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Jan Lies stellt grundlegend die Basiswissenschaften sowie ausgewählte PR-Theorien vor. Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der einen Seite und den…

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Customer Relationship Intelligence brings a fresh, new perspective to sales and marketing: new relationship metrics and a breakthrough, actionable framework for real-time management, tied to profit. It is about teamwork and collaboration. It is about executing…

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Most of what CEO's know about public relations isn