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In the News, 2nd edition: The Practice of Media Relations in Canada

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Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the…
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound
Hardcover

|This title releases April 24, 2018

$26.70 online

$30.00

save 11%

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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants…
For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public…

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It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate…
The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

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In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision--or one bad tweet--can destroy a good reputation. Beloved celebrities can become pariahs. Ordinary people can become infamous. If you get caught up in…
Social Media and Public Relations: Eight New Practices for the PR Professional

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In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social…
Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly…

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Who should you follow? How many people should you follow? How often should you tweet? Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can…
Straight Talk About Public Relations: What You Think You Know Is Wrong

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Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their…
The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media

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**"The Wizard of Spin."— Los Angeles Times "The spin doctor's spin doctor." — Financial Times "The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins'…
Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge für schwierige Zeiten
Kobo ebook | German

|October 9, 2017

$28.79 online

$35.91

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Dieses Buch erklärt, wie Unternehmen in Krisen aller Art vorausschauend, strategisch klug und auf allen Kanälen überzeugend kommunizieren können. Denn: Krisen treffen Unternehmen im Zeitalter von Social Media und Globalisierung heute härter, schneller und…
Storytelling: Geschichten in Text, Bild und Film
Kobo ebook | German

|August 16, 2017

$25.89 online

$32.32

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Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum…
The Old Norse element in Swedish romanticism
Paperback

|July 24, 2017

$27.14 online

$30.50

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Storytelling: Strategien und Best Practices für PR und Marketing

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Gute Geschichten ziehen uns in ihren Bann, bewegen uns und bleiben uns in Erinnerung. Wer etwas zu sagen hat, tut deshalb gut daran, Geschichten zu erzählen. Das erkennen auch immer mehr Kommunikationsprofis aus Marketing und PR: Mit rein rational vermittelten…
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