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Crisis Communication in Canada
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|October 25, 2017

$34.95

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Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and…
In Your Creative Element: The Formula For Creative Success In Business
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|December 28, 2016

$33.35 online

$38.95

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In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity…
Journalism And Pr: News Media and Public Relations in the Digital Age
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|January 28, 2015

$31.20 online

$32.95

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the…
Publicity & Media Relations Checklists
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|February 1, 1995

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This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for…
Culture Incorporated: Museums, Artists, And Corporate Sponsorships

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Fast PR: Give Yourself a Huge Media Boost

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It doesn’t matter if you’re an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you’re reading this book then I’m going to call you a Media Wannabe . You want results. You want PR. You want to be in the…
Savvy Tech PR
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|February 9, 2017

$32.50

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Reputational Risk Management: The Essential Guide To Protecting Your Reputation In Crisis Situations

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The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on…

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Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an…
Storytelling About Your Brand Online & Offline: Effectively message your online (using social media…

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A Manager's Guide To PR Projects: A Practical Approach

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A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader…