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The Business Of Persuasion: Harold Burson On Public Relations
Hardcover

|This title releases October 3, 2017

$34.71 online

$39.00

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Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PR Week as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the…
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
Hardcover

|This title releases September 1, 2017

$33.77 online

$37.95

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This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success…
The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media
Hardcover

|This title releases January 8, 2018

$31.14 online

$34.99

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In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision—or one bad tweet—can destroy a good reputation. Beloved celebrities can become pariahs. Ordinary people can become infamous. If you were ever…
Chief Crisis Officer: Structure And Leadership For Effective Communications Response

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An organization's crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long…
Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'Communications'

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Masters of Disaster: The Ten Commandments of Damage Control

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The foolproof guide to damage control from the "masters of disaster" Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the…