We found 11 results for “


Showing 1 - 11 of 11 Results

Kobo ebook

$30.29 online

$39.28

save 22%

Available for download

Not available in stores

In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco…

Kobo ebook

$33.99

Available for download

Not available in stores

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new…

Kobo ebook

$30.29 online

$39.23

save 22%

Available for download

Not available in stores

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of…

Available for download

Not available in stores

Les relations publiques sont omniprésentes dans la société et contribuent à l’établissement de communications qui structurent l’espace public. Ces communications favorisent l’émergence d’une participation citoyenne et d’un engagement organisationnel qui orientent…

Kobo ebook | French

$30.99

Available for download

Not available in stores

Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l’essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations. Toutefois, si la constitution d’un capital social demeure…

Available for download

Not available in stores

Any individual preparing for an interview with the media, however practised or well-rehearsed they are, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny.…

Available for download

Not available in stores

In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social…

Kobo ebook

$30.09 online

$35.35

save 14%

Available for download

Not available in stores

Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have…

Kobo ebook

$30.29 online

$39.28

save 22%

Available for download

Not available in stores

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around…

Kobo ebook

$32.29 online

$41.92

save 22%

Available for download

Not available in stores

The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and…

Available for download

Not available in stores

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an…