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In Your Creative Element: The Formula for Creative Success in Business
Kobo ebook

|December 3, 2016

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In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity…
Chief Crisis Officer: Structure and Leadership for Effective Communications Response

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…
Médias sociaux et relations publiques
Kobo ebook | French

|January 20, 2015

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Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l’essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations. Toutefois, si la constitution d’un capital social demeure…
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of…

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Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around…
PR and Communication in Local Government and Public Services
Kobo ebook

|July 3, 2013

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In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of…
The Voice of Business
Kobo ebook

|November 9, 2000

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In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco…