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The Business Of Persuasion: Harold Burson On Public Relations
Hardcover

|October 3, 2017

$33.89 online

$39.00

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Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the…
Publicity & Media Relations Checklists
Paperback

|February 1, 1995

$33.19 online

$45.95

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This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for…
Savvy Tech PR
Paperback

|February 9, 2017

$32.50

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Chief Crisis Officer: Structure And Leadership For Effective Communications Response

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An organization's crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long…
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
Hardcover

|September 1, 2017

$33.77 online

$37.95

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This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success…
Culture Incorporated: Museums, Artists, And Corporate Sponsorships

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Critical Moments: The New Mindset of Reputation Management

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Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'Communications'

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In Your Creative Element: The Formula for Creative Success in Business
Kobo ebook

|December 3, 2016

$31.99 online

$39.90

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In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity…
The Voice of Business: Hill & Knowlton and Postwar Public Relations
Kobo ebook

|November 9, 2000

$31.99 online

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In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco…
The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on…

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Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an…
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of…

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Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around…