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Public Relations: The Basics
Paperback

|October 2, 2013

$35.72 online

$36.30

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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new…
Straight Talk About Public Relations: What You Think You Know Is Wrong

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Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their…
Effiziente Krisenkommunikation - Transparent Und Authentisch: Mit Zahlreichen Praxisbeispielen

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Planning and Managing Public Relations Campaigns: A Strategic Approach
Kobo ebook

|December 3, 2015

$39.99 online

$49.96

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Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success…
Ethics in Public Relations: A Guide to Best Practice
Kobo ebook

|April 3, 2016

$37.29 online

$46.56

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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…
Sports Public Relations
Kobo ebook

|December 10, 2013

$39.49 online

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"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text…
Evaluating Public Relations: A Guide to Planning, Research and Measurement

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Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all…
Les relations publiques dans une société en mouvance - 4e édition

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Les relations publiques sont omniprésentes dans la société et contribuent à l’établissement de communications qui structurent l’espace public. Ces communications favorisent l’émergence d’une participation citoyenne et d’un engagement organisationnel qui orientent…
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social…

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The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public…
Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications

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Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the…
The Essentials of Corporate Communications and Public Relations

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When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles, and case studies, this essential guide helps HR…
Deconstructing Public Relations: Public Relations Criticism
Kobo ebook

|January 30, 2003

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$47.90

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This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural…