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Kobo ebook

|This title releases July 3, 2017

$42.59 online

$53.22

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
Kobo ebook | German

|April 5, 2017

$44.99

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Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früher Bestandteile, die sich ein Unternehmen leisten kann oder will,…
Kobo ebook | German

|January 1, 2014

$41.59 online

$51.94

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Jahr für Jahr stehen Kommunikationsverantwortliche in Unternehmen vor der Herausforde-rung. Wie können wir unsere Kommunikationserfolge vergrößern? Welche Themen lassen sich aufgreifen? Welche Events und Projekte sind geplant? Wie gelangt man von ersten Ideen zu…
Kobo ebook

|March 3, 2015

$40.39 online

$52.43

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Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand…
Kobo ebook

|January 29, 2014

$43.29 online

$56.14

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'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations…

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Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product…
Kobo ebook

|February 3, 2011

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$50.63

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Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the…