8 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Public Relations
$40 - $44.99
Trade Paperback
1 - 8 of 8 Results
Top Matches
Ethics In Public Relations: A Guide To Best Practice

In stock online

Not available in stores

While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and…
Fast PR: Give Yourself a Huge Media Boost
Paperback

|April 3, 2017

$40.49 online

$45.50

save 11%

In stock online

Not available in stores

It doesn’t matter if you’re an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you’re reading this book then I’m going to call you a Media Wannabe . You want results. You want PR. You want to be in the…
Planning And Managing Public Relations Campaigns: A Strategic Approach
Paperback

|December 28, 2015

$43.56 online

$48.95

save 11%

In stock online

Not available in stores

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public…
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social…

In stock online

Not available in stores

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of Online Public…
Creativity in Public Relations
Paperback

|January 1, 2010

$43.56 online

$48.95

save 11%

In stock online

Not available in stores

Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for…
Evaluating Public Relations: A Guide To Planning, Research And Measurement

In stock online

Not available in stores

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public…
Public Relations In Practice
Paperback

|December 1, 2003

$43.56 online

$48.95

save 11%

In stock online

Not available in stores

The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas…
Writing Skills For Public Relations: Style And Technique For Mainstream And Social Media
Paperback

|November 28, 2012

$43.56 online

$48.95

save 11%

In stock online

Not available in stores

This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public…