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The Personal Experience Effect: Big Brand Theory Applied To Personal Life

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Feeding Frenzy
Hardcover

|September 13, 2009

$40.50

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Guerrilla Communications
Hardcover

|August 12, 2014

$40.80 online

$44.50

save 8%

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Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and don'ts of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has…
Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications

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Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the…
Managing Global Customers: An Integrated Approach
Hardcover

|October 6, 2007

$42.05 online

$73.50

save 42%

Ships within 1-3 weeks

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Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth…