We found 5 results for “


Showing 1 - 5 of 5 Results
Kobo ebook

$40.39 online

$52.43

save 22%

Available for download

Not available in stores

This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.
Kobo ebook

$40.39 online

$52.43

save 22%

Available for download

Not available in stores

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand…
Kobo ebook

$43.29 online

$56.14

save 22%

Available for download

Not available in stores

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations…

Available for download

Not available in stores

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product…
Kobo ebook

$43.49 online

$56.43

save 22%

Available for download

Not available in stores

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin “Offers the reader a concise and very readable tour…