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The Personal Experience Effect: Big Brand Theory Applied To Personal Life

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A Manager's Guide to PR Projects
Kobo ebook

|November 13, 2017

$42.59 online

$53.22

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A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding…
The People Business: How Ten Leaders Drive Engagement Through Internal Communications

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
Beziehungskapital: Akzeptanz und Wertschöpfung
Kobo ebook | German

|April 5, 2017

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Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früher Bestandteile, die sich ein Unternehmen leisten kann oder will,…
Ethics In Public Relations: A Guide To Best Practice
Paperback

|April 28, 2016

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While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and…
Online-PR Planung: Ein Praxisleitfaden von PR-Gateway
Kobo ebook | German

|January 1, 2014

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Jahr für Jahr stehen Kommunikationsverantwortliche in Unternehmen vor der Herausforde-rung. Wie können wir unsere Kommunikationserfolge vergrößern? Welche Themen lassen sich aufgreifen? Welche Events und Projekte sind geplant? Wie gelangt man von ersten Ideen zu…
Guerrilla Communications
Hardcover

|August 12, 2014

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Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and don'ts of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has…
Evaluating Public Relations: A Guide To Planning, Research And Measurement

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Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public…
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social…

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The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of Online Public…
Brand Psychology: Consumer Perceptions, Corporate Reputations
Kobo ebook

|March 3, 2015

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Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand…
Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications

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Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the…
Creativity in Public Relations
Paperback

|January 1, 2010

$40.62 online

$48.95

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Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for…
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