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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
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|April 3, 2017

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It doesn’t matter if you’re an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you’re reading this book then I’m going to call you a Media Wannabe . You want results. You want PR. You want to be in the…
Kobo ebook | German

|April 5, 2017

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Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früher Bestandteile, die sich ein Unternehmen leisten kann oder will,…
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|December 28, 2015

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Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public…
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|December 1, 2003

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The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas…

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The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of Online Public…
Kobo ebook | German

|January 1, 2014

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Jahr für Jahr stehen Kommunikationsverantwortliche in Unternehmen vor der Herausforde-rung. Wie können wir unsere Kommunikationserfolge vergrößern? Welche Themen lassen sich aufgreifen? Welche Events und Projekte sind geplant? Wie gelangt man von ersten Ideen zu…
Kobo ebook

|March 3, 2015

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Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand…
Hardcover

|August 12, 2014

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Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and don'ts of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has…
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|November 28, 2012

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This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public…
Audio Book (CD)

|April 1, 2014

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Media guru and Emmy Award-winning correspondent Bill McGowan-coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller, and Kenneth Cole-teaches you how to get your message across and get…
Kobo ebook

|February 3, 2011

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Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the…