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|This title releases July 28, 2017

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
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|September 28, 2015

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According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers. Event Planning and Management introduces the events industry as…

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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in…
Paperback | French

|January 7, 2015

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This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural…