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Deconstructing Public Relations: Public Relations Criticism

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This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural…
Planning And Managing Public Relations Campaigns: A Strategic Approach
Paperback

|December 28, 2015

$46.03 online

$48.95

save 5%

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Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public…
Event Planning And Management: A Practical Handbook For Pr And Events Professionals

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According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers. Event Planning and Management introduces the events industry as…
Public Relations, Society & Culture: Theoretical and Empirical Explorations

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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in…
Médias sociaux et relations pupliques
Paperback | French

|January 7, 2015

$47.00

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