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Motivating Language Theory: Effective Leader Talk in the Workplace
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|September 7, 2017

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This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how…
North American Perspectives on the Development of Public Relations: Other Voices

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This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series…
Professionalizing Public Relations: History, Gender and Education
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|July 29, 2016

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This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in…
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and…

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Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence…
A Manager's Guide To PR Projects: A Practical Approach
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|October 17, 2003

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A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader…
Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

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While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global…
Key Concepts in Public Relations
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|March 5, 2009

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“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin “Offers the reader a concise and very readable tour…