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Writing Skills For Public Relations: Style And Technique For Mainstream And Social Media

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This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public…
Planning And Managing Public Relations Campaigns: A Strategic Approach

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Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public…
Event Planning And Management: A Practical Handbook For Pr And Events Professionals

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According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers. Event Planning and Management introduces the events industry as…
Public Relations, Society & Culture: Theoretical and Empirical Explorations

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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in…
A Complaint Is A Gift: Recovering Customer Loyalty When Things Go Wrong (easyread Large Edition)

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The title of this book can be a little misleading because ostensibly this is just a book about how to deal with complaints. And while complaints are talked about on just about every single page, this book is really about a much more important and broader topic:…
The Public Relations Writer's Handbook: The Digital Age

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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches,…
Motivating Language Theory: Effective Leader Talk in the Workplace
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|September 7, 2017

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This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how…
Professionalizing Public Relations: History, Gender and Education
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|July 29, 2016

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This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in…
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and…

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Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence…
North American Perspectives on the Development of Public Relations: Other Voices

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This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series…
Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival

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No company or organization is immune to crisis.  A crisis, however, does not necessarily have to turn into a PR disaster.   Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively.  Moreover,…
Key Concepts in Public Relations
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|March 5, 2009

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“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin “Offers the reader a concise and very readable tour…
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