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Corporate Communication: A Guide to Theory and Practice
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|January 23, 2017

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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical…
Public Relations Research Annual: Volume 1
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|December 14, 2016

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The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Organizational Crisis Communication: A Multivocal Approach
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|October 19, 2016

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Lecturers/Instructors - Request a free digital inspection copy here When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also…
The Public Relations Handbook
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|May 20, 2016

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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical…
Social Media Campaigns: Strategies for Public Relations and Marketing

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…
Public Relations in Britain: A History of Professional Practice in the Twentieth Century

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In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political,…
Public Relations, Activism, and Social Change: Speaking Up
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|March 5, 2013

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Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number…
Women in Public Relations: How Gender Influences Practice
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|September 13, 2013

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The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the…
Managing Global Customers: An Integrated Approach
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|September 6, 2007

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Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth…
Public Relations Metrics: Research and Evaluation
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|September 11, 2009

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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the…
Key Concepts in Public Relations
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|April 30, 2009

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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to…
Gaining Influence in Public Relations: The Role of Resistance in Practice

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Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in…