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Kobo ebook

|January 23, 2017

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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical…
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|June 30, 2017

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Kobo ebook

|December 14, 2016

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The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Kobo ebook

|October 19, 2016

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Lecturers/Instructors - Request a free digital inspection copy here When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also…
Kobo ebook

|May 20, 2016

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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical…

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…

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Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.…
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|September 15, 1983

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Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is…
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|August 11, 2003

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This is an owner's manual to advertising for a small business.
Kobo ebook

|February 3, 2015

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Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations…
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|January 1, 2013

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This book explores trust in government from a variety of perspectives in the Asian region. The book is divided into three parts, and there are seven Asian countries that have been covered by ten chapters. The first part contains three chapters which focus on two…