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Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry

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The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form…
Culture and Public Relations: Links and Implications
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|May 4, 2012

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Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and…
Making It in Public Relations: An Insider's Guide To Career Opportunities

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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the…
Branding in Governance and Public Management
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|January 30, 2012

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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory…
Public Relations: Concepts, Practice and Critique
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|November 21, 2007

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"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The…
Biz-War and the Out-of-Power Elite: The Progressive-Left Attack on the Corporation

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This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the…
Public Relations Research Annual: Volume 3
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|June 3, 2014

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only…
Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors

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This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of…
Political Public Relations: Principles and Applications
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|May 18, 2011

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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought,…
Public Relations and Social Theory: Key Figures and Concepts
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|March 30, 2009

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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen…
Political Reputation Management: The Strategy Myth
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|December 17, 2014

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It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving…