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Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations

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This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner,…
Communication Excellence: How To Develop, Manage And Lead Exceptional Communications

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A Manager's Guide To PR Projects: A Practical Approach
Paperback

|April 1, 2003

$58.33 online

$61.50

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A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader…
Personal Virtues: Introductory Readings
Paperback

|August 8, 2005

$56.41 online

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In this groundbreaking collection of articles, ten respected philosophers discuss everyday virtues, including generosity of spirit, gratitude, hope, patience, and trust. Martha C. Nussbaum describes the cognitive dimensions of compassion; Robert Solomon argues…
A Manager's Guide To Pr Projects: A Practical Approach
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|This title releases December 6, 2017

$55.90

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Courtier to the Crowd
Paperback

|June 30, 2017

$55.95

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Public Relations and Social Theory: Key Figures and Concepts
Kobo ebook

|March 30, 2009

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$70.54

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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen…
Public Relations Research Annual: Volume 3
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|June 3, 2014

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$73.21

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only…
Biz-War and the Out-of-Power Elite: The Progressive-Left Attack on the Corporation

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This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the…
Public Relations: Concepts, Practice and Critique
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|November 21, 2007

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"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The…
Branding in Governance and Public Management
Kobo ebook

|January 30, 2012

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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory…
Political Public Relations: Principles and Applications
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|May 18, 2011

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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought,…