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Communication Excellence: How To Develop, Manage And Lead Exceptional Communications

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Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

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While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global…
Courtier to the Crowd
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|June 30, 2017

$55.95

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Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations

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This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner,…
Die neue Öffentlichkeitsarbeit: Wie gute Kommunikation heute funktioniert: Strategien - Instrumente…

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Personal Virtues: Introductory Readings
Paperback

|August 8, 2005

$56.41 online

$57.50

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In this groundbreaking collection of articles, ten respected philosophers discuss everyday virtues, including generosity of spirit, gratitude, hope, patience, and trust. Martha C. Nussbaum describes the cognitive dimensions of compassion; Robert Solomon argues…
Chartered Public Relations: Lessons From Expert Practitioners
Paperback

|February 28, 2015

$57.80 online

$64.95

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The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 essays edited by CIPR President Stephen Waddington, leading…
Das 1x1 Der Unternehmenskommunikation: Ein Wegweiser Für Die Praxis

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Becoming A Public Relations Writer: Strategic Writing For Emerging And Established Media

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various…
A Manager's Guide To Pr Projects: A Practical Approach

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