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Communication Excellence: How To Develop, Manage And Lead Exceptional Communications

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Personal Virtues: Introductory Readings
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|August 8, 2005

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In this groundbreaking collection of articles, ten respected philosophers discuss everyday virtues, including generosity of spirit, gratitude, hope, patience, and trust. Martha C. Nussbaum describes the cognitive dimensions of compassion; Robert Solomon argues…
Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry

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The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form…
Culture and Public Relations: Links and Implications
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|May 4, 2012

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Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and…
Making It in Public Relations: An Insider's Guide To Career Opportunities

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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the…
Branding in Governance and Public Management
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|January 30, 2012

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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory…
Public Relations: Concepts, Practice and Critique
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|November 21, 2007

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"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The…
Die neue Öffentlichkeitsarbeit: Wie gute Kommunikation heute funktioniert: Strategien - Instrumente…

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A Manager's Guide To PR Projects: A Practical Approach
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|April 1, 2003

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A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader…
Biz-War and the Out-of-Power Elite: The Progressive-Left Attack on the Corporation

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This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the…
Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives
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|December 20, 2010

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While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global…
Public Relations Research Annual: Volume 3
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|June 3, 2014

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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only…