7 results for

Sort By:

Sorted By: Top Matches
Filtered By:
eReading
Business and Finance
Marketing and Sales
Public Relations
$60 - $64.99
1 - 7 of 7 Results
Top Matches

Available for download

Not available in stores

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence…
Kobo ebook

|August 25, 2016

$63.89 online

$79.87

save 20%

Available for download

Not available in stores

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience…
Kobo ebook

|December 18, 2014

$63.89 online

$79.87

save 20%

Available for download

Not available in stores

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during…

Available for download

Not available in stores

Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations,…
Kobo ebook

|December 8, 2003

$63.89 online

$79.87

save 20%

Available for download

Not available in stores

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically…
Kobo ebook

|November 27, 2012

$63.89 online

$79.87

save 20%

Available for download

Not available in stores

Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful…

Available for download

Not available in stores

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack…