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Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence…

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Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number…

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The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.

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Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations,…