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The Public Relations Handbook
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|June 1, 2016

$67.52 online

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The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical…
Social Media Campaigns: Strategies For Public Relations And Marketing

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…
Double-voicing at Work: Power, Gender and Linguistic Expertise
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|February 24, 2017

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This book reveals how 'double-voicing' is an inherent and routine part of spoken interactions within institutional contexts. Baxter's research shows that women use double-voicing more than men as a means of gaining acceptance and approval in the workplace.…
Out-thinking Organizational Communications: The Impact of Digital Transformation

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This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald…
Images of Nations and International Public Relations
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|May 6, 2016

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This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither…
Trust and Governance Institutions: Asian Experiences
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|January 1, 2013

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This book explores trust in government from a variety of perspectives in the Asian region. The book is divided into three parts, and there are seven Asian countries that have been covered by ten chapters. The first part contains three chapters which focus on two…
Women In Public Relations: How Gender Influences Practice
Paperback

|May 1, 2013

$65.87 online

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The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the…
Communicable Crises: Prevention, Response, and Recovery in the Global Arena

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This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: temporary teams and task forces, communities of practice, alliances, and virtual organizations. It hints that the…
Public Relations For Schools: A Resource Guide for Principals
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|May 1, 2005

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This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and…
Gaining Influence in Public Relations: The Role of Resistance in Practice

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Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in…
Public Relations and Social Theory: Key Figures and Concepts
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|February 9, 2009

$69.64 online

$74.10

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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including…
Public Relations In Britain: A History Of Professional Practice In The Twentieth Century

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In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political,…