We found 13 results for “

Showing 1 - 12 of 13 Results

Kobo Edition (eBook)

$71.98

Available for download

Not available in stores

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory…read more

Kobo Edition (eBook)

$71.98

Available for download

Not available in stores

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving…read more

Available for download

Not available in stores

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and…read more

Available for download

Not available in stores

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of…read more

Available for download

Not available in stores

This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the…read more

Kobo Edition (eBook)

$76.59

$90.03

save 14%

Available for download

Not available in stores

A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and…read more

Kobo Edition (eBook)

$73.59

$95.56

save 22%

Available for download

Not available in stores

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of…read more

Kobo Edition (eBook)

$73.59

$95.56

save 22%

Available for download

Not available in stores

Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the…read more

Available for download

Not available in stores

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form…read more

Kobo Edition (eBook)

$71.98

Available for download

Not available in stores

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only…read more

Kobo Edition (eBook)

$72.39

$85.08

save 14%

Available for download

Not available in stores

This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR…read more

Kobo Edition (eBook)

$73.59

$95.56

save 22%

Available for download

Not available in stores

The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who…read more