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How to Manage a Successful Press Conference
Kobo ebook

|March 2, 2017

$79.89 online

$99.85

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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
Crisis Communications: A Casebook Approach
Kobo ebook

|August 5, 2016

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Applied Public Relations: Cases in Stakeholder Management
Kobo ebook

|March 27, 2015

$76.69 online

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…
Public Relations: Critical Debates and Contemporary Practice
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|December 6, 2012

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This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public…
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global…
Powerful PR Strategies for Success (Collection)
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|April 20, 2012

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A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and…