18 results for

Sort By:

Sorted By: Top Matches
Filtered By:
Books
Business and Finance
Marketing and Sales
Public Relations
$75 - $79.99
1 - 12 of 18 Results
Top Matches
Kobo ebook

|March 27, 2015

$76.69 online

$95.86

save 19%

Available for download

Not available in stores

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…

In stock online

Not available in stores

Available for download

Not available in stores

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the…

In stock online

Not available in stores

Kobo ebook

|March 2, 2017

$79.89 online

$99.85

save 19%

Available for download

Not available in stores

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
Kobo ebook

|August 5, 2016

$79.89 online

$99.85

save 19%

Available for download

Not available in stores

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Paperback

|March 15, 2010

$78.43 online

$83.90

save 6%

In stock online

Not available in stores

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during…

Out of stock online

Not available in stores

In stock online

Not available in stores

In stock online

Not available in stores

Available for download

Not available in stores

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public…

Out of stock online

Not available in stores