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Strategic Stakeholder Engagement And Communication: A Voice Behind The Curtain
Hardcover

|This title releases November 7, 2017

$75.60 online

$84.00

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There is remarkable ignorance in organisations about how best to engage with decision-makers and key influencers in the policy and regulatory arena. This book enables organisations of all kinds to engage with decision-makers effectively. It takes them step by…
Kundenkommunikation bei Events: Interaktion planen und erfolgreich umsetzen

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Crisis Communication: Theory And Practice
Paperback

|March 15, 2010

$78.43 online

$83.90

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Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during…
How to Manage a Successful Press Conference
Kobo ebook

|March 2, 2017

$79.89 online

$99.85

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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
Social Media für Führungskräfte: Behalten Sie das Steuer in der Hand

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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global…
Crisis Communications: A Casebook Approach
Kobo ebook

|August 5, 2016

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Praxis des PR-Managements: Strategien - Instrumente - Anwendung

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Public Relations: Critical Debates and Contemporary Practice
Kobo ebook

|December 6, 2012

$77.79 online

$97.19

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This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public…
Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global…

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Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge für schwierige Zeiten

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Powerful PR Strategies for Success (Collection)
Kobo ebook

|April 20, 2012

$75.69 online

$94.58

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A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and…