We found 14 results for “


Showing 1 - 12 of 14 Results

Available for download

Not available in stores

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack…

Out of stock online

Not available in stores

Available for download

Not available in stores

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during…

Available for download

Not available in stores

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically…

Available for download

Not available in stores

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the…

In stock online

Not available in stores

In stock online

Not available in stores

In stock online

Not available in stores

Paperback | German

$78.29 online

$90.95

save 13%

In stock online

Not available in stores

Available for download

Not available in stores

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public…

In stock online

Not available in stores

In stock online

Not available in stores