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Crisis Communications: A Casebook Approach
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|September 21, 2010

$81.38 online

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to…
Displaying Competence in Organizations: Discourse Perspectives
Kobo ebook

|May 26, 2011

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Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform…
Double-Voicing at Work: Power, Gender and Linguistic Expertise
Hardcover

|January 13, 2014

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'Double-voicing' means that when a person speaks, they have a heightened awareness of the concerns and agendas of others, which is reflected in the ways they adjust their language in response to interlocutors. The Russian philosopher Mikhail Bakhtin famously…
Normative Aspekte der Public Relations: Grundlegende Fragen und Perspektiven. Eine Einführung

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Place Branding through Phases of the Image: Balancing Image and Substance

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As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble…
Women in Public Relations: How Gender Influences Practice
Hardcover

|September 30, 2004

$84.77 online

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The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the…