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Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis,…read more

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,…read more

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This book reveals how 'double-voicing' is an inherent and routine part of spoken interactions within institutional contexts. Baxter's research shows that women use double-voicing more than men as a means of gaining acceptance and approval in the workplace. Double-voicing thus involves an interplay…read more

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Mikhail Gorbachev was a major force at the center of political change in the latter half of the 20th century. His emphasis on the spoken word and the visual image was so pronounced that the character of the reform program he introduced became both a reflection and an extension of his own political…read more

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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to…read more