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Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various…
The Crisis Manager: Facing Disasters, Conflicts, and Failures
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|May 23, 2012

$85.29 online

$106.51

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Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging…
Public Relations Theory II
Kobo ebook

|August 27, 2010

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The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first…
Displaying Competence in Organizations: Discourse Perspectives
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|May 26, 2011

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Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform…
MediaWriting: Print, Broadcast, and Public Relations
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|March 1, 2013

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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and…
Place Branding through Phases of the Image: Balancing Image and Substance

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As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble…