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Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various…
Public Relations Theory II
Kobo ebook

|August 27, 2010

$88.49 online

$110.51

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The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first…
MediaWriting: Print, Broadcast, and Public Relations
Kobo ebook

|March 1, 2013

$89.49 online

$111.84

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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and…
The Crisis Manager: Facing Disasters, Conflicts, and Failures
Kobo ebook

|May 23, 2012

$85.29 online

$106.51

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Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging…
Image und PR: Kann Image Gegenstand einer Public Relations-Wissenschaft sein?

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