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Applied Public Relations: Cases In Stakeholder Management

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…
Creating Corporate Reputations: Identity, Image, and Performance

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Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how…
Marketinginnovationen: Empirische Studien Zu Erfolgswirkung Und Treibern

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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation: Grundlagen…

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Kulturelle Kommunikation In Internationalen Unternehmen: Analyse Komplexer Kulturell Geprägter…

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The Management And Practice Of Public Relations

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Social Media in der Praxis: Konzepte, Fallbeispiele, Perspektiven

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The Future of Excellence in Public Relations and Communication Management: Challenges for the Next…

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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig,…