We found 4 results for “


Showing 1 - 4 of 4 Results

Ships within 1-3 weeks

Not available in stores

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how…

Paperback | German

$90.95

Pre-order online

Not yet available in stores

In stock online

Not available in stores

Paperback

$94.89 online

$108.95

save 12%

In stock online

Not available in stores

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment…