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Strategic Planning for Public Relations
Kobo ebook

|May 18, 2017

$90.59 online

$113.18

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…
The Future of Excellence in Public Relations and Communication Management: Challenges for the Next…

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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig,…
Law for Advertising, Broadcasting, Journalism, and Public Relations: Law for Advertising…

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This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations…
Reputation Management
Kobo ebook

|August 29, 2011

$91.19 online

$113.99

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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a…