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Applied Public Relations: Cases In Stakeholder Management

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…
Strategic Planning for Public Relations
Kobo ebook

|May 18, 2017

$90.59 online

$113.18

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…
Restaurants And Bars Design Iii
Hardcover

|September 30, 2014

$92.56 online

$104.00

save 11%

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A compilation of bars and restaurants that focus on giving their patrons the best possible hospitality.
Marketinginnovationen: Empirische Studien Zu Erfolgswirkung Und Treibern

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The Future of Excellence in Public Relations and Communication Management: Challenges for the Next…

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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig,…
Creating Corporate Reputations: Identity, Image, and Performance

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Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how…
Reputation Management
Kobo ebook

|August 29, 2011

$91.19 online

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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a…
Culture and Creativity in Organizations and Societies (Hb)

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If you want to learn about how leadership and culture jointly influence creativity in organizations and societies, this book provides you with the insight you are looking for. The contributors are scholars from diverse backgrounds - engineering, business…
Law for Advertising, Broadcasting, Journalism, and Public Relations: Law for Advertising…

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This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations…
Kulturelle Kommunikation In Internationalen Unternehmen: Analyse Komplexer Kulturell Geprägter…

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The Management And Practice Of Public Relations

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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation: Grundlagen…

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