15 results for

Sort By:

Sorted By: Top Matches
Filtered By:
eBooks
Business and Finance
Marketing and Sales
Public Relations
Over $100
1 - 12 of 15 Results
Top Matches

Available for download

Not available in stores

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The…

Available for download

Not available in stores

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public…

Available for download

Not available in stores

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and…

Available for download

Not available in stores

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and…
Kobo ebook

|May 16, 2016

$197.09 online

$255.91

save 22%

Available for download

Not available in stores

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires…

Available for download

Not available in stores

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of…
Kobo ebook

|July 27, 2010

$157.79 online

$197.18

save 19%

Available for download

Not available in stores

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best…
Kobo ebook

|October 4, 2010

$101.19 online

$126.50

save 20%

Available for download

Not available in stores

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of…

Available for download

Not available in stores

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the…
Kobo ebook

|September 24, 2016

$112.69 online

$146.27

save 22%

Available for download

Not available in stores

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes…
Kobo ebook

|May 15, 2017

$111.89 online

$139.82

save 19%

Available for download

Not available in stores

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured…
Kobo ebook

|December 13, 2010

$107.69 online

$134.53

save 19%

Available for download

Not available in stores

Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a…