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Paperback

|January 14, 2014

$129.70

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Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public…

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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Paperback

|May 16, 2017

$115.64 online

$118.90

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…
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|January 30, 2013

$181.01

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A practical, easy-to-follow approach to public relations   Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE…

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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and…
Paperback

|November 11, 2013

$141.95

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Paperback

|November 3, 2011

$103.55 online

$111.90

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Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging…
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|January 1, 1998

$114.76 online

$128.95

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Paperback

|November 2, 2014

$116.95

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Paperback

|October 28, 2006

$101.00 online

$118.01

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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
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|December 29, 2012

$203.90

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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices…
Paperback

|January 1, 2003

$133.06 online

$139.95

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