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The economics of NCAA Division I men's basketball are peculiar because it fails to meet two of the three key operating objectives leagues must weigh in order to be successful. It remains financially successful despite abdicating entirely its ability to hire the…

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Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavor--economics, finance,…

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Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author¿s own experience…

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This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of…

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Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can¿t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number…

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Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we…

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…

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Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication.…

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Niosi looks at the history of Canada's National System of Innovation (NSI), particularly during the post-war period, illuminating the fact that during and after World War II over 30 research universities, 150 government laboratories, and dozens of government…