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The Routledge Handbook Of Strategic Communication
Hardcover

|November 20, 2014

$245.47 online

$306.60

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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The…
Discourses Of Deficit
Hardcover

|December 14, 2010

$149.50

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Public Relations, Activism, and Social Change: Speaking Up
Hardcover

|March 1, 2013

$189.03 online

$207.20

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Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can¿t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a…
Social Media Campaigns: Strategies For Public Relations And Marketing

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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to…
Crisis Communications: A Casebook Approach

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
Cases In Public Relations Management: The Rise Of Social Media And Activism

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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and…
Applied Public Relations: Cases In Stakeholder Management
Hardcover

|April 13, 2015

$207.86 online

$221.20

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With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a…
Reputation Management
Hardcover

|August 29, 2011

$125.55 online

$141.95

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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a…
Becoming A Public Relations Writer: Strategic Writing For Emerging And Established Media

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various…
Chartered Public Relations: Lessons From Expert Practitioners

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The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations [CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 essays edited by CIPR President Stephen Waddington, leading…
Building Brands Directly: Creating Business Value From Customer Relationships

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A Manager's Guide To Pr Projects: A Practical Approach
Hardcover

|This title releases December 6, 2017

$210.00

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