We found 14 results for “


Showing 1 - 12 of 14 Results

In stock online

Not available in stores

The economics of NCAA Division I men's basketball are peculiar because it fails to meet two of the three key operating objectives leagues must weigh in order to be successful. It remains financially successful despite abdicating entirely its ability to hire the…

Hardcover

$264.53 online

$276.50

In stock online

Not available in stores

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public…

Hardcover

$108.40 online

$122.95

save 11%

In stock online

Not available in stores

In stock online

Not available in stores

This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and…

Hardcover

$109.78 online

$124.50

save 11%

In stock online

Not available in stores

Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication.…

In stock online

Not available in stores

Hardcover

$127.32 online

$149.50

save 14%

In stock online

Not available in stores

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability…

Hardcover

$109.70 online

$124.50

save 11%

In stock online

Not available in stores

This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of…

Hardcover

$110.00

Ships within 1-2 weeks

Not available in stores

Niosi looks at the history of Canada's National System of Innovation (NSI), particularly during the post-war period, illuminating the fact that during and after World War II over 30 research universities, 150 government laboratories, and dozens of government…

In stock online

Not available in stores

Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavor--economics, finance,…

Hardcover

$104.00

In stock online

Not available in stores

This book is an essential read for anyone interested in Public Relations in Asia. Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, Public Relations in Asia offers readers a…

Hardcover

$112.28 online

$127.50

save 11%

In stock online

Not available in stores