14 results for

Sort By:

Sorted By: Top Matches
Filtered By:
eReading
Business and Finance
Marketing and Sales
Public Relations
Over $100
1 - 12 of 14 Results
Top Matches
Media Relations Measurement: Determining the Value of PR to Your Company's Success

Available for download

Not available in stores

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured…
Communication in Organizational Environments: Functions, Determinants and Areas of Influence
Kobo ebook

|September 24, 2016

$113.99 online

$142.50

save 20%

Available for download

Not available in stores

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes…
How to Measure and Manage Your Corporate Reputation
Kobo ebook

|April 29, 2016

$133.19 online

$166.47

save 19%

Available for download

Not available in stores

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims…
Managing Public Relations and Brand Image through Social Media
Kobo ebook

|May 16, 2016

$207.89 online

$259.79

save 19%

Available for download

Not available in stores

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires…
Health Communication and Mass Media: An Integrated Approach to Policy and Practice

Available for download

Not available in stores

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and…
Discourses of Deficit
Kobo ebook

|December 13, 2010

$107.69 online

$134.53

save 19%

Available for download

Not available in stores

Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a…
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

Available for download

Not available in stores

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public…
Excellent Public Relations and Effective Organizations: A Study of Communication Management in…
Kobo ebook

|January 30, 2003

$101.19 online

$126.50

save 20%

Available for download

Not available in stores

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the…
Crisis Communications: A Casebook Approach
Kobo ebook

|April 27, 2011

$170.59 online

$213.16

save 19%

Available for download

Not available in stores

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…
The Routledge Handbook of Strategic Communication
Kobo ebook

|November 20, 2014

$233.49 online

$291.77

save 19%

Available for download

Not available in stores

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The…
Advertising and Public Relations Law
Kobo ebook

|October 4, 2010

$101.19 online

$126.50

save 20%

Available for download

Not available in stores

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of…
Excellence in Public Relations and Communication Management
Kobo ebook

|October 18, 2013

$106.59 online

$133.16

save 19%

Available for download

Not available in stores

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental…