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The Business Of Persuasion: Harold Burson On Public Relations
Hardcover

|This title releases October 3, 2017

$34.71 online

$39.00

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Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PR Week as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the…
How To Capture Ideas And Create Compelling Content: An A-to-z Approach

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively…
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories
Hardcover

|This title releases September 1, 2017

$33.77 online

$37.95

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This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success…
Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist
Perfect

|This title releases September 12, 2017

$17.75 online

$19.95

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"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital…