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This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald…

Business Branding

by Anthony Ekanem

|September 20, 2016

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Branding is all about image of a business. The concept doesn’t only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more.Branding is about the business and how a business is…