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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
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|June 26, 2017

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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer…

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Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured…
Kobo ebook | German

|June 5, 2017

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Dieses Buch zeigt, wie Kommunikation entscheidend dazu beitragen kann, dass der digitale Wandel in Unternehmen gelingt. Kommunikation spielt eine erfolgskritische Rolle für die Gestaltung digitaler Transformation – das ist die Generalthese dieses Buches.…
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|May 18, 2017

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…
Kobo ebook | German

|May 22, 2017

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Dieses Buch zeigt, wie eine systematische Projektkommunikation von Bauvorhaben gelingen kann, wenn sämtliche Stakeholder mit ihren unterschiedlichen Erwartungen von Anfang an eingebunden werden. Das Kommunikationsmodell „PESO“ (Paid, Earned, Shared und Owned…