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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
Kobo ebook

|May 18, 2017

$90.59 online

$113.18

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…
Hardcover

|This title releases September 1, 2017

$33.77 online

$37.95

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This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success…
Kobo ebook

|July 30, 2017

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This is a Public Relations book designed for tertiary learning students and institutions

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Paperback

|July 24, 2017

$28.03 online

$31.50

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Paperback

|July 24, 2017

$27.14 online

$30.50

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…
Kobo ebook

|June 13, 2017

$19.19 online

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Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences…

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RECOGNIZE THE TRUE VALUE OF PUBLIC ENGAGEMENT In early December 1984, a gas leak at a pesticide plant in Bhopal, India, exposed over fifty thousand people in the surrounding area to deadly toxins, resulting in thousands of deaths. From that day forward, the way…
Hardcover

|June 5, 2017

$184.95

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Paperback

|June 30, 2017

$51.95

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