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Casos de estudio de relaciones públicas
Kobo ebook | Spanish

|August 7, 2017

$14.04

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El libro pivota sobre el tema común de la sociedad conectada que caracteriza las dos primeras décadas del siglo XXI y que no cabe duda que está modificando radical y dramáticamente nuestra realidad, sea cual sea la faceta desde la que la vivamos y, por lo tanto,…
Public Relations: 2017, #1
Kobo ebook

|July 30, 2017

$6.22

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This is a Public Relations book designed for tertiary learning students and institutions
Storytelling: Geschichten in Text, Bild und Film
Kobo ebook | German

|This title releases August 16, 2017

$25.89 online

$32.32

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Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum…
Straight Talk About Public Relations
Kobo ebook

|June 13, 2017

$19.19 online

$23.97

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Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences…
Chief Crisis Officer: Structure and Leadership for Effective Communications Response

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…
Extraordinary PR, Ordinary Budget: A Strategy Guide
Kobo ebook

|June 26, 2017

$14.79 online

$18.49

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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer…
Kommunikation in der digitalen Transformation
Kobo ebook | German

|June 5, 2017

$28.79 online

$35.91

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Dieses Buch zeigt, wie Kommunikation entscheidend dazu beitragen kann, dass der digitale Wandel in Unternehmen gelingt. Kommunikation spielt eine erfolgskritische Rolle für die Gestaltung digitaler Transformation – das ist die Generalthese dieses Buches.…
The People Business: How Ten Leaders Drive Engagement Through Internal Communications

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…
How to Capture Ideas and Create Compelling Content

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively…