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Kobo ebook

|May 18, 2017

$90.59 online

$113.18

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…

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Get media coverage and grow your business through PR with this practical guide. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how…
Kobo ebook

|March 2, 2017

$79.89 online

$99.85

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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
Kobo ebook | German

|April 5, 2017

$44.99

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Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früher Bestandteile, die sich ein Unternehmen leisten kann oder will,…
Kobo ebook | German

|March 27, 2017

$4.79 online

$6.13

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Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei…

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Regeln für packende Geschichten, die Kunden faszinieren und über die sie gerne sprechen Menschen wenden sich gerne Geschichten zu. Geschichten sind spannend, sie überraschen und faszinieren, bringen uns zum Träumen, zum Lachen oder zum Weinen; Geschichten…
Kobo ebook | German

|This title releases May 22, 2017

$25.89 online

$32.32

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Dieses Buch zeigt, wie eine systematische Projektkommunikation von Bauvorhaben gelingen kann, wenn sämtliche Stakeholder mit ihren unterschiedlichen Erwartungen von Anfang an eingebunden werden. Das Kommunikationsmodell „PESO“ (Paid, Earned, Shared und Owned…
Kobo ebook

|This title releases June 1, 2017

$31.99 online

$39.95

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…
Kobo ebook

|May 15, 2017

$111.89 online

$139.82

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Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured…
Kobo ebook

|April 3, 2017

$20.19 online

$26.18

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to…
Kobo ebook

|April 3, 2017

$10.29 online

$13.34

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As relações públicas experimentam hoje um incrível momento. As pessoas têm mais acesso à tecnologia, criam expectativas de retorno comunicativo por parte das organizações e têm espaço e autonomia para se manifestar e desenvolver conteúdo, criando outra demanda…