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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…

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Kobo ebook | Spanish

|August 7, 2017

$14.04

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El libro pivota sobre el tema común de la sociedad conectada que caracteriza las dos primeras décadas del siglo XXI y que no cabe duda que está modificando radical y dramáticamente nuestra realidad, sea cual sea la faceta desde la que la vivamos y, por lo tanto,…
Paperback

|July 24, 2017

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Kobo ebook | German

|This title releases August 16, 2017

$25.89 online

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Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum…
Kobo ebook

|July 30, 2017

$6.22

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This is a Public Relations book designed for tertiary learning students and institutions
Paperback

|July 24, 2017

$27.14 online

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…

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RECOGNIZE THE TRUE VALUE OF PUBLIC ENGAGEMENT In early December 1984, a gas leak at a pesticide plant in Bhopal, India, exposed over fifty thousand people in the surrounding area to deadly toxins, resulting in thousands of deaths. From that day forward, the way…
Hardcover

|June 5, 2017

$184.95

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Paperback

|June 30, 2017

$51.95

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Extraordinary PR, Ordinary Budget A Strategy Guide Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jennifer R.…