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It doesn’t matter if you’re an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you’re reading this book then I’m going to call you a Media Wannabe . You want results. You want PR. You want to be in the…
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Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book…
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As relações públicas experimentam hoje um incrível momento. As pessoas têm mais acesso à tecnologia, criam expectativas de retorno comunicativo por parte das organizações e têm espaço e autonomia para se manifestar e desenvolver conteúdo, criando outra demanda…
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This book reveals how 'double-voicing' is an inherent and routine part of spoken interactions within institutional contexts. Baxter's research shows that women use double-voicing more than men as a means of gaining acceptance and approval in the workplace.…
Kobo ebook | German

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Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei…

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Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand…

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Regeln für packende Geschichten, die Kunden faszinieren und über die sie gerne sprechen Menschen wenden sich gerne Geschichten zu. Geschichten sind spannend, sie überraschen und faszinieren, bringen uns zum Träumen, zum Lachen oder zum Weinen; Geschichten…
Kobo ebook | German

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Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früher Bestandteile, die sich ein Unternehmen leisten kann oder will,…
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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…

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Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand…
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Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured…

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