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Hardcover

|This title releases October 3, 2017

$34.71 online

$39.00

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Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PR Week as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the…
Hardcover

|This title releases September 1, 2017

$33.77 online

$37.95

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This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With more than 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success…
Hardcover

|This title releases December 18, 2017

$26.70 online

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The way we make decisions has fundamentally changed. We’ve become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don’t want to be…
Hardcover

|This title releases January 8, 2018

$31.14 online

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In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision—or one bad tweet—can destroy a good reputation. Beloved celebrities can become pariahs. Ordinary people can become infamous. If you were ever…

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Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their…
Hardcover

|June 5, 2017

$184.95

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An organization's crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long…

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Hardcover

|December 20, 2016

$149.47 online

$167.95

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Hardcover

|October 21, 2015

$22.54 online

$24.99

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In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the…