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The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business]…

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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and…

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It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate…

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The economics of NCAA Division I men's basketball are peculiar because it fails to meet two of the three key operating objectives leagues must weigh in order to be successful. It remains financially successful despite abdicating entirely its ability to hire the…

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The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial…

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This in-depth analysis of some 8,000 users sampled at a number of public libraries offers explanations and insights into the ways people use libraries in their local communities. Ample evidence supports the hypothesis that one's principal occupation or lack of…

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This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of…

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Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavor--economics, finance,…

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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public…

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