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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and…

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The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business]…

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The economics of NCAA Division I men's basketball are peculiar because it fails to meet two of the three key operating objectives leagues must weigh in order to be successful. It remains financially successful despite abdicating entirely its ability to hire the…

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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…

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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various…

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The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that…

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Isnt it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. An industry, the Auto Industry, driven by profits-over-principle according to many of its critics. Be prepared to buckle-up and…

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Those Were the Days is Paul Macnamara's fascinating and entertaining reminiscence of his work as director of advertising and publicity for David O. Selznick in the 1940s. Macnamara paints a vivid and highly personal portrait of the legendary Hollywood producer,…

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This in-depth analysis of some 8,000 users sampled at a number of public libraries offers explanations and insights into the ways people use libraries in their local communities. Ample evidence supports the hypothesis that one's principal occupation or lack of…

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Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth…