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Audio Book (CD)

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Media guru and Emmy Award-winning correspondent Bill McGowan-coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller, and Kenneth Cole-teaches you how to get your message across and get…

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Truth is a powerful marketing tool-and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince…

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