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GAME FACE, BECAUSE YOUR SELF-PRESENTATION IS EVERYTHING Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you’ll need to master any interview. In an era when a verbal misstep can…
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|October 1, 2009

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Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the worlds best companies.Ideas provide the fuel for individuals and companies to create…
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|October 18, 2013

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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental…
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|May 18, 2011

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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought,…
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|February 20, 2014

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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn…

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Nicknamed the "The LEEP Calendar" by its fans, Lewis' Event, Editorial & Promotional Calendar for 2012 is created specifically for bloggers, teachers, journalists, publishers, media planners, business owners, PR and marketing professionals. The 2012 calendar…

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As a business owner, particularly as the owner of a smaller, local business, it’s very easy to think that all that online nonsense really has nothing to do with you. But the reality is that in the last 10 years or so, the internet has gone from being something of…

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…
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|June 26, 2017

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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer…
Kobo ebook | German

|This title releases June 5, 2017

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Dieses Buch zeigt, wie Kommunikation entscheidend dazu beitragen kann, dass der digitale Wandel in Unternehmen gelingt. Kommunikation spielt eine erfolgskritische Rolle für die Gestaltung digitaler Transformation – das ist die Generalthese dieses Buches.…
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|April 3, 2017

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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to…

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Regeln für packende Geschichten, die Kunden faszinieren und über die sie gerne sprechen Menschen wenden sich gerne Geschichten zu. Geschichten sind spannend, sie überraschen und faszinieren, bringen uns zum Träumen, zum Lachen oder zum Weinen; Geschichten…