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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical…
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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…

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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen…

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Este livro propõe uma explicação para a mecânica, dinâmica e fluência do conflito social. E pode, no entanto, e porque abrange qualquer tipo de conflito, ser aplicado a qualquer contexto, para entender e resolver problemas desta origem. A informação aqui exposta…
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A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0”…

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From Parent-Teacher’s meet to Corporate Board Conglomerations: You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do…
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For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns…
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NOS-verslaggever en mediatrainer wijlen Willem Bemboom schreef dit standaardwerk in de jaren negentig. Deze handige en uiterst praktische gids voor het zo doeltreffend mogelijk omgaan met de media is recent geactualiseerd door politiek verslaggever en voormalig…

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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in…

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This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats. Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that…
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Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the…