We found 281 results for “


Showing 1 - 12 of 281 Results
Kobo ebook

$35.29 online

$45.78

save 22%

Available for download

Not available in stores

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…

Available for download

Not available in stores

Les relations publiques sont omniprésentes dans la société et contribuent à l’établissement de communications qui structurent l’espace public. Ces communications favorisent l’émergence d’une participation citoyenne et d’un engagement organisationnel qui orientent…

Kobo ebook

$58.49 online

$75.91

save 22%

Available for download

Not available in stores

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for…

Kobo ebook

$30.29 online

$39.28

save 22%

Available for download

Not available in stores

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around…

Available for download

Not available in stores

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…

Kobo ebook

$25.19 online

$32.68

save 22%

Available for download

Not available in stores

Any individual preparing for an interview with the media, however practised or well-rehearsed they are, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny.…

Kobo ebook

$78.53

Available for download

Not available in stores

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience…

Available for download

Not available in stores

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can…

Kobo ebook | German

$28.39 online

$36.76

save 22%

Available for download

Not available in stores

Jan Lies stellt grundlegend die Basiswissenschaften sowie ausgewählte PR-Theorien vor. Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der einen Seite und den…

Kobo ebook

$8.09 online

$10.47

save 22%

Available for download

Not available in stores

So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There’s more to PR than reading your name in the papers or…

Available for download

Not available in stores

"A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is." Social media, mobile internet, and global personal communications have changed the face of business forever. Industry has surrendered control of the agenda to the…

Available for download

Not available in stores

Comprenez-vous toujours ce dont on vous parle dans la presse ? Pouvez-vous expliquer clairement ce que vous livre la nouvelle que vous venez de lire, de voir ou d'entendre ? Car la question n'est pas seulement de répéter mots à mots le discours de presse, encore…