We found 278 results for “


Showing 1 - 12 of 278 Results

Available for download

Not available in stores

GAME FACE, BECAUSE YOUR SELF-PRESENTATION IS EVERYTHING   Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you’ll need to master any interview. In an era when a verbal misstep…

Available for download

Not available in stores

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine…

Kobo ebook

$9.29 online

$11.99

save 22%

Available for download

Not available in stores

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…

Available for download

Not available in stores

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…

Available for download

Not available in stores

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product…

Available for download

Not available in stores

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how…

Available for download

Not available in stores

Quels sont les liens de dépendance entre les médias et les pouvoirs politiques et économiques? Quel est le rôle politique des médias? En complet porte-à-faux avec le discours romantique du journaliste valeureux et prêt à défendre la vérité, on le retrouve ici…

Available for download

Not available in stores

Any individual preparing for an interview with the media, however practised or well-rehearsed they are, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny.…

Available for download

Not available in stores

Information-packed lessons for business and community leaders to get your message across and shine with the media! Do you want to become an effective media spokesperson for your business, organization or community group? Six-Word Lessons on Winning with Today’s…

Available for download

Not available in stores

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in…

Available for download

Not available in stores

An exceptional business (or personal) brand goes beyond fancy words and advertising a repetitive motto. Brands go much deeper and create a relationship of trust and integrity, which can only happen if there is an underlying belief that puts the consumer (or other…

Kobo ebook | Dutch

$20.29 online

$26.24

save 22%

Available for download

Not available in stores

Een boze tweet of een vernietigende reactie op Facebook en je reputatie staat op het spel. Met de opkomst van internet en sociale media klinkt het klagen van kritische klanten steeds luider. Met hun nieuw verworven macht pikken ontevreden klanten steeds minder:…