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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical…
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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…
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This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald…

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Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta…

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Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can…

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This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and…

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Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth…
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This book is a guide to success in Public Relations for the independent artist.

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Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is…
Kobo ebook | French

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Organiser un événement, petit ou grand, n'est pas une mince tâche et vous devrez tenir compte de milliers de détails tout au long de sa mise sur pied. Ce livre est un guide pratique qui vous accompagnera, étape par étape, dans le processus d'organisation d'un…

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts…
Kobo ebook | German

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Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei…