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Kobo ebook

|January 23, 2017

$53.29 online

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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical…
Kobo ebook

|August 25, 2016

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Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience…

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0”…

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It’s the first publication ever written that shows how to implement best networking practices in online marketing strategy. It’s an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each…

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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively…
Kobo ebook

|June 26, 2017

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Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer…

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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a…

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An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after…
Kobo ebook | German

|May 22, 2017

$25.89 online

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Dieses Buch zeigt, wie eine systematische Projektkommunikation von Bauvorhaben gelingen kann, wenn sämtliche Stakeholder mit ihren unterschiedlichen Erwartungen von Anfang an eingebunden werden. Das Kommunikationsmodell „PESO“ (Paid, Earned, Shared und Owned…
Kobo ebook | German

|June 5, 2017

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Dieses Buch zeigt, wie Kommunikation entscheidend dazu beitragen kann, dass der digitale Wandel in Unternehmen gelingt. Kommunikation spielt eine erfolgskritische Rolle für die Gestaltung digitaler Transformation – das ist die Generalthese dieses Buches.…

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Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured…
Kobo ebook

|May 18, 2017

$90.59 online

$113.18

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…