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Strategic Planning for Public Relations
Kobo ebook

|May 18, 2017

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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing…
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public…
Media Interview Techniques: A Complete Guide to Media Training
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|November 3, 2015

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Any individual preparing for an interview with the media, however practised or well-rehearsed they are, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny.…
Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

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"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over…
Straight Talk About Public Relations: What You Think You Know Is Wrong

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Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences…
Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0

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Das *essential*thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei…
Relatiile publice: principii si strategii

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Rezultat al unei activitati didactice universitare lucrarea defineste conceptele si principiile fundamentale ale relatiilor publice organizarea sistemului mass-media si tehnicile de lucru specifice comunicarii cu presa scrisa si audiovizuala de la intocmirea…
Le protocole: Instrument de communication
Kobo ebook | French

|July 4, 2011

$19.99

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Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance officielle, titres honorifiques, repas et réceptions,…
Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.: Develop your…

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You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine…
Biography of an Idea: The Founding Principles of Public Relations

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human…
Media Training: The Manual
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|August 18, 2014

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It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or…
Excellence in Public Relations and Communication Management
Kobo ebook

|October 18, 2013

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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental…
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