We found 277 results for “


Showing 1 - 12 of 277 Results

Available for download

Not available in stores

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get…

Available for download

Not available in stores

You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine…

Available for download

Not available in stores

GAME FACE, BECAUSE YOUR SELF-PRESENTATION IS EVERYTHING   Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you’ll need to master any interview. In an era when a verbal misstep…

Available for download

Not available in stores

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought,…

Kobo ebook

$9.29 online

$11.99

save 22%

Available for download

Not available in stores

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion . First published in 1923, it is a…

Available for download

Not available in stores

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices…

Available for download

Not available in stores

Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta…

Available for download

Not available in stores

Information-packed lessons for business and community leaders to get your message across and shine with the media! Do you want to become an effective media spokesperson for your business, organization or community group? Six-Word Lessons on Winning with Today’s…

Available for download

Not available in stores

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during…

Kobo ebook

$108.66

Available for download

Not available in stores

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first…

Kobo ebook

$10.29 online

$13.30

save 22%

Available for download

Not available in stores

The Caterpillar Factory offers a unique insider’s account of the approach, skills and processes needed to build a successful career in today’s booming PR business. It sets out the links in the PR business chain, from the basic consultancy model to winning new…

Persuasión

by Dave Lakhani

|June 29, 2016

Kobo ebook | Spanish

$10.20

Available for download

Not available in stores

¿Sabía que el resultado de las situaciones más persuasivas viene ya determinado antes de que pronuncie una sola palabra? Es posible que usted sepa vender, pero probablemente nunca nadie le haya enseñado a convencer. Este libro desglosa el proceso de persuasión en…